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Sandler Training | Nashville, TN

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How to Succeed - Trade Shows and Events

Best practices for a successful trade show season

If you are like most salespeople at events, you are probably

  • Unable to meet as many prospects as you wanted.

  • Only having superficial social dialogues, not significant business meetings.

  • Disappointed with the wasted time and money attending conferences and trade shows.

Dave Mattson and Mike Montague teach you how to:

  • Define the goals for an event.
  • Identify the strategies most likely to help you achieve them.
  • Start, hold and end quality conversations quickly.
  • Debrief and evaluate each event for effectiveness.
  • And so much more!


Dave Mattson

Under Dave Mattson's leadership, the Sandler organization expanded domestically and internationally to over 250 offices in 27 countries around the world. He added numerous program offerings to Sandler’s training portfolio, including Enterprise Selling, Leadership, and Customer Service programs, along with Sandler Certification, the first measurable, skills-based sales certification in the industry. He is also a best-selling author and global sales and sales management expert.


Mike Montague

Mike Montague is a Sandler Certified trainer and the Director of Content Marketing for Sandler Training Home Office, where he is passionate about sharing the Sandler success principles and teaching the interpersonal communication skills needed to greatly improve your life and business.