Customer Service The Sandler Way
48 Rules for Strategic Customer Care
The book covers these critical areas of investment:
Good hiring practices and proper training on more than just product information.
An employee-friendly process for developing new business sales opportunities when they arise.
A seamless, customer-friendly process for every aspect of a customer’s journey with your company, including well-thought-out policies to ease every step along the way.
Clearly communicated expectations regarding both sales and up-serving, which means looking beyond the customer’s immediate need to the reason behind it.
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About the Author
Anne MacKeigan is the Customer Care Program Specialist for Sandler, helping Sandler franchisees all over the world build their businesses with the customer care program through marketing, curriculum, prospecting and facilitation.
a Relationship is only as strong as the weakest link
Transform your customers' service experience
Customer Service The Sandler Way provides indispensable insights into what distinguishes great companies. Author Anne MacKeigan provides guidelines for making intelligent strategic investments in customer care, so you can create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists. This book is for company executives, sales and service professionals, management consultants, and anyone concerned about improving the customer experience.